What are cookies?
Cookies are small text files that are stored on your device when you visit our website. They enable functions such as shopping carts, statistical evaluations or the display of embedded content. Some cookies are essential for the operation of the site, while others help us to improve our services or to display personalized content.
Types of cookies on this website
a) Essential cookies
These cookies are necessary for the operation of the website and basic functions. Without them, the site will not work correctly.
Essential services used:
- Usercentrics Consent Management Platform (cookie consent management)
- gstatic.com (provision of secure content, e.g. fonts and scripts)
b) Functional cookies
These cookies enable the website to offer advanced features and personalization. This includes embedded content and third-party components.
Functional services on our website:
- YouTube video (video embedding)
- Google Fonts (web fonts)
- Google AJAX (loading speed & display)
- Twitter Plugin & Twitter Syndication (Social Media Content)
- reCAPTCHA (protection against spam bots)
c) Marketing- und Tracking-Cookies
These cookies are used to track visitors across websites. The aim is to display relevant advertising and to measure the success of campaigns.
Marketing services used:
- Google Tag Manager (tag management)
- Google Analytics (website analysis)
- Google Ads (advertising)
- Google Ads Conversion Tracking (measurement of advertising success)
- Google Ads Remarketing (Ads based on previous user behavior)
Legal basis
Essential cookies are processed on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f DSGVO. All other cookies (functional & marketing-related) will only be used with your express consent in accordance with Art. 6 para. 1 lit. a DSGVO.
Cookie consent with Usercentrics
When you visit our website for the first time, you will be asked via a consent banner (provided by Usercentrics) whether and which cookies you wish to accept. You can change your selection at any time [here] (e.g. via a footer link to the cookie settings).
Further information
Further information on the processing of personal data can be found in our Privacy Policy.